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Content Marketing: Everyone Is Doing It, but Few Are Seeing ROI

Are you seeing ROI for your content marketing? If not, getting that return could be easier than you think. You just need to be willing to put in a little extra effort before you even start. Read More >>

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Eye On With Mykel Nahorniak, co-founder and CEO of Localist

As CEO of Localist, an interactive online calendaring platform that makes events more easily discoverable online, Mykel Nahorniak keeps a close and admiring eye on Facebook. "Facebook is huge already but it continues to disrupt itself. [Mark] Zuckerberg and team get a lot of credit, but it's still not enough considering where they are," says Nahorniak.Read More >>

Seven Reasons Why Most Chatbots Launched in 2017 Are Dead on Arrival

Chatbots are hot right now. They're rapidly changing from just a buzzword within the creative and marketing industries into a real emerging marketplace and new interface with the potential to radically alter the mobile landscape-—and the mobile moments that occur between brand and consumer.Read More >>

Content and Branding Go Hand in Hand

While developing and distributing a digital marketing campaign in real time is empowering, marketing in the moment can also be fraught with mistakes. The push-pull of social engagement and brand governance is a tenuous dynamic, but it doesn't have to be all-consuming. Yes, one misstep or inadvertently insensitive tweet can send a brand into crisis management mode. However, there are ways to mitigate these potential scenarios by maintaining brand integrity, so you can sleep well at night.Read More >>

Five Steps that Will Change the Digital Media Industry

The media industry is at a crossroads. With the added assistance of notable politicians and their supporters, "fake news" has been disruptive to the industry. Another factor that has hampered the media industry has been technological advances. The ways content is being displayed, stored, shared, and consumed are forcing publishers to figure out how to transform the ways they do business in an effective manner.Read More >>

Can Analytics Keep ‘Trump Bump’ Subscribers Around for the Long Haul?

News publishers must wrestle with the same conundrum that organizers of resistance movements such as the Women's March and the March for Science face: how to harness that heightened post-election energy and engagement for the long haul. The challenge is to smooth and manage the Trump Bump into a Trump Trajectory.Read More >>

C-Suite Conversations: An Interview with Mykel Nahorniak, Co-Founder and CEO, Localist

When are a Grateful Dead-inspired ringing of Cornell University's chimes, a flamenco show in downtown Portland, and a tai-chi class at New York Presbyterian Hospital considered "digital" content? According to Mykel Nahorniak, co-founder and CEO of Localist, an interactive online calendaring platform, it's when the host organizations use their online event calendars as a means to capture, analyze, and grow audience engagement.Read More >>

Facebook to Test Paid Subscriptions for Publishers

Media outlets that have been seeking a fairer deal from Facebook for years may soon be getting their wish. That's because the social media giant recently confirmed that publisher paywalls are coming soon to its Instant Articles platform. But be careful what you wish for, say the experts, as questions still linger about how this paid subscription model would work, why it's taken so long, and who really stands to benefit.Read More >>

Here’s Why Brands Love Unbranded Vertical Content

The Every Body Walk website is loaded with videos and stories meant to inspire people to use their own two feet more often, courtesy of Kaiser Permanente. And Blendtec's series of viral Will It Blend YouTube videos is still grinding away with gusto. Indeed, stealthy branding in the form of value-added content that's relevant to a specific market segment or target audience is in vogue. And it's more than capable of paying dividends for businesses that do it right.Read More >>

Make an Experience Out Of Nothing but a Good Story

Much like Alexander the Great untangling the Gordian knot, setting free the bullock cart by thinking outside of the box, content marketing requires a different perspective in 21st century. All you have to do is master the essentials and express the essence of your brand through a good story. Internalize words in the form of a story that can emotionally connect your audience. Storytelling is not about selling your brand, although it is highly viewed as a strategy to achieve a sale. But it is really about building a strong relationship with your customers.Read More >>

Understanding Language Services for Content Globalization

During recent discussions with global product and content leaders, and language service suppliers, I noticed that a recurring topic still made relationships between these suppliers and their clients less productive than expected. They can't seem to agree on the answers to a couple of questions. What are language services and how do these services contribute to global business in general and digital experiences in particular? Read More >>
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