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6 Steps to Create Google- and User-Friendly Website Content

There's a fine balance you'll have to find, when you're trying to create content that readers will love, and that will appease the search engines. While it may be tempting to stuff as many keywords as possible into your content to up your rankings in search engine results, if your content isn't of any value to the reader, you'll find that whatever clicks you receive won't be worth much. Here are six vital steps to take when creating well-balanced online content.Read More >>

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The State of Ebooks 2017

The once high-flying ebook industry endured its second consecutive year of flat sales growth in 2016, renewing doubts about the platform's ability to attract print readers and ward off competition from other forms of digital entertainment. Experts are mixed about the industry's future, with predictions of continued stagnant growth contrasting with predictions of a resumption of sales momentum.Read More >>

The State of Web Content Management 2017

The dynamics of the web content management (WCM) software market changed in 2016. Experts say that customers are increasingly seeking best-of-breed solutions that play well with the rest of their infrastructure. Additionally, many feel as if they overbought WCM packages that can do a lot, but are complicated to learn and use.Read More >>

Dos and Don’ts for Using Google Trends in Content Marketing

This year marks the 10-year anniversary of Google Trends, which provides up-to-the-minute data on popular search terms. Given the trillions of searches performed through Google every year, Google Trends provides unique insight into what is on people's minds. No wonder many brands have started using it for their content marketing. Used correctly, Google Trends can help you generate content ideas, strengthen your keyword research, and much more. However, it is important to note the tool has its limitations. Here's everything you need to know about Google Trends, as well as the dos and don'ts of using it in your content marketing.Read More >>

Getting the Most Out of Push Notifications

Push notifications can be a great help in your everyday marketing, but there is one important limit. Your contact will receive it only if he agrees to it. That's why your push notifications must be well-designed, strategized, and, most importantly, personalized.Read More >>

Financial Marketers & Video Content: A Winning Combination

Adults in the U.S. spend an average of 5.5 hours watching digital video content every day. With so much video content viewed on a daily basis, brands need to start thinking differently about their marketing approach. Here are five key considerations for financial marketers looking to harness the power of video and stand out from the crowd.Read More >>

5 Steps to Unlock the Value of Enterprise Digital Content

To unlock the full value of all enterprise digital assets, companies need a new approach to traditional Enterprise Content Management (ECM) - one that manages digital content, in all its forms, to meet today's requirements for massive scale and sophisticated digital asset management. New digital asset strategies require hyperscale management of digital assets to drive revenue across the entire business, embedding content into organizational processes with high performance, efficiency and security.Read More >>

Five Big Trends Marketers Faced in 2016

For marketers, 2016 was a year of innovation and change. But some of the most prominent challenges and trends were familiar, while new ones kept emerging. Here's a look at five of the most critical from the past year. Read More >>

5 Steps to Improve Your Video Content Strategy

It's high time for brands to think about video content strategy, to create compelling content for their audience and efficiency for their business. Easier said than done. Over 300 hours of video is uploaded to YouTube every minute. Globally, more than half of YouTube views come from mobile devices. Brands need a video content strategy, and here are five actionable steps to creating one.Read More >>

Make Narratives Work for You

Why should you care about narratives? The term comes up constantly in politics and increasingly in marketing. It is, however, important to note the difference between narrative and story. A narrative is to a story what an episode is to a situation-comedy. A good narrative supports lots of stories.Read More >>

One Stop Shop: 4 Steps to the Content Marketing Holistic Approach

There are many different stages to the content marketing funnel, with a variety of tools and services specializing in each one. But while focus and expertise are always valuable, it is the connection and synergy between the different stages that creates marketing magic.Read More >>
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