Top Story:
3 Reasons Why More Retargeters Should Bid on Your Behalf

The programmatic ecosystem has evolved significantly over the past several years, and personalized retargeting as one of many programmatic solutions has become more and more prevalent. Today, it is obvious that using a single retargeter is not always optimal. In fact, running two to three retargeting campaigns with different providers can bring much better results without any additional cost. Here's why it works.Read More >>

FEATURED 

Keeping Up with Google: How AI Will Shape Future Content

Self-learning systems have been adopted in various fields, ranging from self-driving cars to robotics. Google, the world's most popular search engine has now integrated its own machine learning system as a part of its search algorithm. In this article we will delve into exactly how you can create and optimize your content for Google's RankBrain.Read More >>

Cautionary Tales Prove Content Localization is Important for Advertisers

"Bite the Wax Tadpole" doesn't exactly roll off the tongue as a memorable moniker for a company. Yet, that's how the brand name for Coca-Cola was interpreted by many when the beverage firm first initiated marketing efforts in China. Worse, Pepsi's former catchphrase, "Pepsi brings you back to life," was translated among the Chinese as "Pepsi brings your ancestors back from the grave." Corporate giants like the cola kings can survive such embarrassing faux pas, but not every brand has the resilience and resources to recover from a major marketing blunder. Read More >>

What's in a Term? When it Comes to Localization, a Lot!

Executing content globalization is about dealing with a variety of details. Performance and success depend on how successful such details are addressed. Content creators sometimes consider terminology to be a low-level task or detail. They should never do so. One wrongly used term can damage the effectiveness of content for some time. While it is quite easy for anyone to spot a terminology mistake as far as spelling or meaning, it actually goes deeper and further than an obvious glitch and spoils critical touch points in the digital experience.Read More >>

Podcast: SLMA Radio talks to Theresa Cramer about content marketing and the changing world of journalism

EContent's editor, Theresa Cramer, stopped by SLMA Radio to talk about content marketing, her book, Inside Content Marketing, and why journalists should consider making a career change. Listen to the conversation here.Read More >>

Infographic: Native Ads in a Digital Market

Native advertising has become a chosen favorite over traditional advertising due to the ability to reach consumers through branded storytelling. Syracuse University's Online Masters of Science in Communication has created a detailed infographic that explores the essence of native advertising by addressing key elements such as growth, market landscape, and the impact on publications as well as readers.Read More >>

How Email Marketing Has Transformed Political Campaigns

Whether you're with Clinton's campaign or on Trump's campaign, it's impossible to ignore the fact that the 2016 presidential race is a game-changer, in more ways than one. And it's not just because of the candidates--it's about how these candidates are connecting with their audiences. Email marketing is, once again, playing a big role.Read More >>

A Guide to Digital Experience Management for Healthcare and Pharmaceutical Companies

Digital experience management (DXM) refers to the marshaling of strategy, process, and technology to provide highly satisfying digital interactions to customers. DXM is relevant across industries, but it has a special place in the healthcare industry--so much so that I'd like to think of it as the digital equivalent of the mandate to "wash your hands." In other industries serving to enhance customer interactions, DXM is the icing on the cake. But in the healthcare realm, DXM can play an even more crucial role in helping achieve better health outcomes for customers. This article focuses on DXM for organizations in the healthcare industry-hospital systems and other healthcare providers, pharmaceutical companies, and medical device makers.Read More >>

Thinking Global: Four Key Takeaways Marketers Can Learn from the Olympics

As Olympic athletes and spectators unite, representing more than 200 countries and speaking 180+ languages, the games become more than an athletic competition--they are a celebration of the world's cultures and heritages. This can create challenges for Olympic brands and marketers alike who must create and distribute content that resonates equally with an incredibly diverse audience. As a result, brands are looking to translation strategies and solutions to help facilitate unity at the summer games and create camaraderie and shared experiences around this special event.Read More >>

Tools You'll Use: Nicole Johnson, Head of Content, Hearsay Social

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Nicole Johnson, head of content, Hearsay Social.Read More >>

Winning With Content Marketing: A Look at Three Success Stories

What do Uber, ipsy, and Fitbit have in common? Content marketing has worked wonders for each brand's reputation and reach. My team and I analyzed each company's approach in a recent project to examine the impact of a smart content strategy. Even if your business isn't mega successful, content marketing creates an even playing field by leveraging your potential reach. Here's what we found.Read More >>
More Featured Articles