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Let Authenticity and Empathy Drive Global Content Effectiveness In 2018

What are the keywords of advice you would share with anyone who needs to accelerate the introduction, adoption, and profitability of digital content and products globally in 2018? While I have been asked this question several times for the last couple of months, my answer has been very similar regardless of industry and background. Think about investing in meeting the level of authenticity and empathy that your local customers require!Read More >>


How to Strike the Right Balance Between Social and On-Site Communities

In the last month, digital advertisers who relied heavily on Facebook for content distribution have scrambled to adapt to the algorithm change. Now, the remaining digital media outlets must figure out how to drive traffic without the help of world's most influential social media platform. For those publishers, here are three tips to consider.Read More >>

Q&A: Meredith Mavrikos on Data Transparency

Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.Read More >>

How to Protect Your WordPress Site from Keylogger Malware

It's probably not surprising that WordPress powers nearly one-third of websites and captures over 60% of the content management system (CMS) market globally, according to W3Techs. But you may be surprised to learn that, at the time of this writing, over 2,300 websites run on WordPress were infected by malware, based on data provided by PublicWWW, a source code search engine.Read More >>

Continue to Drive Engagement on Facebook with Live Video

Facebook is changing its News Feed algorithm. This major change means that businesses really need to take a step back and refocus their Facebook strategy to make sure they minimize the impact. The key term to keep in mind when reshaping your Facebook approach is "meaningful interaction", which means that your audience needs to interact with your content, whether it be in the form of comments, likes and other reactions, or shares.Read More >>

Why Online Customers Respond to Visual Content (Backed up by Data)

The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. 21118Read More >>

Embrace the Power of Audio to Elevate Your Storytelling

A great mobile audio content opportunity for 2018, is the small yet mighty Podcast. Podcasts are one of the key of-the-moment content formats consistently rising in popularity particularly among millennials. According to Apple, there are more than 500,000 active podcasts, with content in more than 100 languages. Podcast listeners are educated, affluent, loyal, and are more likely to be active on social media with brands. Read More >>

Q&A: The Reality of Organic and Paid Search

Grayson Kemper is senior content developer for Clutch, a B2B research and reviews firm based in Washington, DC. Clutch and Ignite Visibility published a joint research report titled "How Organic and Paid Search Inform SEO Strategy." The report examines trends and the state of SEO among U.S. businesses in 2018. I interviewed Kemper about the report's findings and what it means for the future of SEO marketing.Read More >>

Augmented Reality Breathes New Life into Print

Some print publishers see a helping hand arising from an unlikely source: Augmented Reality (AR.) Unlike Virtual Reality (VR), which plucks the reader out of their environment and takes them elsewhere courtesy of a headset, AR is designed to enhance the environment in which the reader finds herself by overlaying digital information onto the real world, via a phone screen or AR-enabled headsets.Read More >>

Top Tips for Improving Your Landing Page Conversion Rate

A landing page is the gateway to your brand online. Whether it's your homepage, or a specific page users land on after clicking from a search engine results page (SERP), this is your first opportunity to convert visitors into customers. It behooves you to design this page thoughtfully and to maximize its effectiveness.Read More >>

The State of Artificial Intelligence 2018

If you ask Elon Musk, artificial intelligence (AI) should be feared. "I don't think most people understand just how quickly machine intelligence is advancing," Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, "a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence." Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.Read More >>
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