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The Web CMS Project Lifecycle

One of the reasons web CMS projects are so hard is that organizations don't do them very often. Lessons learned are forgotten a year or so after the project is finished, people move on, and, by the time the web CMS is under review again, most of the previously acquired knowledge of the CMS marketplace is out-of-date.Read More >>

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Should Public Records Be Part of Your Digital Marketing Strategy?

Outside of public use, public records are being compiled into online databases and used by businesses to segment and target potential customers. Are these records right for your strategy?Read More >>

Marketing Malpractice: What You Need to Know

In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this SEO-Darwinism.Read More >>

Q&A: How Podcast Advertising is Changing

The popularity of podcasts is soaring but whether you're into true crime, comedy, or culture podcasts you probably hear the same ads over and over again. We talked to Lynn Brown and Mollie Kehoe, co-founders of BrandVerge, about how podcast advertising is changing. Read More >>

Overcoming Monetization Mountain

Content creators face growing monetization challenges as strategies evolve to overcome them. Read More >>

Geolocation: Then and Now

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.Read More >>

3 Tips for Recycling Content as Part of Your Marketing Strategy

You've invested thousands of dollars worth of time and money in your marketing content. Don't let it go to waste by failing to optimize it across all of your channels and platforms. Read More >>

Embedding Localization in Digital Transformation

The following points can give you some ideas of how effective localization can get you out of trouble, whether it relates to your content, products or customers in and outside your company. Read More >>

AI and the Connected World: Messenger Pigeons Were Once Effective, Today it’s AI

In Part III of this three-part series on "Artificial Intelligence and the Connected World," we examine the role of Linguistic AI in content distribution and how global marketers will deliver more relevant and effective content to engage with people. Read More >>

Documents are Dangerous: Why Enterprises Need Effective Document Governance

Popular headlines would lead us to believe that cyberattacks are the most prevalent security-related threat. However, companies are actually 50% more likely to suffer a business loss from inadequate document governance than a digital data breach.Read More >>

The Future of Conversational Assistants in the Enterprise

Conversational assistants such as Alexa, Google Assistant, Siri, and Cortana are growing in popularity, especially among consumers. But there's still some way to go before they're Read More >>
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